Severstal CEO Alexander Shevelev gives a presentation ‘Sometimes it’s even more expensive if you take all the costs to prepare it.’ ‘If you make it properly, a good online event is no cheaper than offline,’ says Zaluzhsky. For example, there should be professional segues between speakers and the use of various camera angles and visuals. The first rule of online events is not to think about them as an offline event plus a camera – they require a special studio and a team with experience making TV shows, says Zaluzhsky. Companies also need to think about what’s happening on the screen at all times. ‘So we understood, when holding the capital markets day, that we should be using the studio.’ created a very different experience, both for the presenter and the viewers,’ he says. When thinking about bringing it back in a virtual format, the company reviewed what it had learnt from internal online events over the last 12 months.Ī key improvement came when the company started using a studio in Moscow, says Zaluzhsky. ‘This. Severstal held an in-person capital markets day in London for many years, but it was cancelled in 2020 due to the coronavirus outbreak. ‘We’re basically converting our typical capital markets day into a nice TV show, which should be informative entertaining,’ he says. In an interview with IR Magazine, Zaluzhsky discusses the planning and execution of the steel miner’s online event for investors and analysts, which took place on March 11. Companies holding virtual capital markets days need to think like TV show producers to keep the audience engaged, says Vladimir Zaluzhsky, head of communications and IR at Severstal.
0 Comments
Leave a Reply. |